Sex is a touchY subject. Let’s Talk about it.

As the creative lead of Giant Spoon New york i led the successful pitch to launch Lola’s new line of condoms, lube, and wipes. Lola is grounded in radical transparency So we took the most uncomfortable, taboo subjects women didn’t want to talk about and turned them into empowering, thoughtful conversations for all to participate in.

(The irony of a man leading a team of incredible women pitching a campaign for products designed for women made by a company founded by women was not lost on me.)

Calling 1-662-hey-lola gave women (and men) the opportunity to join an honest conversation around sexual health and wellness with the likes of lena dunham and Latham Thomas. 

And while the number was accessible from aNy phone, custom Phone booths were installed in front of a large format mural in williamsburg announcing the hotline and the new products.