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we shot a 60 that ran as youtube pre roll. 6.3 million views. 62 second average view time*. it's not about the medal, it's about beating yourself. youR better startS here.

*The shop-able end card was an extra 20 seconds, hence the 62 seconds for a 60. Don't let anyone tell you 60's can't win in pre roll, they can. Millions in sales later, this campaign is the brand's most popular ever. The shop-able outfit sold out almost immediately.

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We shot without a sweat bottle, lights, or a tether to capture real athletes working their asses off. authenticity was key. We built an asset library that was used for everything from social to in store to flyers to print.

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