Work
About
Contact
JOSH YESTON
Work
About
Contact
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Sometimes I play client.
Thief And Heist IS a JewElry Brand founded in 2018 by Francesca Amfitheatrof. as the Brand Director I was responsible for positioning and strategy, Brand Identity, Packaging, Content, digital Ecomm, Social, and events.
As Part of my Role, I develOped an RFP and led the agency partner search. We partnered with
Sagmeister And Walsh
and
Something New
, and together built a fresh brand thAt
broke all the rules
of jewelry.
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The Tag is a permanent bracelet that captures a moment. It can mean anything as long as it means something to you.
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IT BECOMES A PART OF YOU, LIKE A TATTOO.
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LETTING THAT MOMENT BECOME AN OUTWARD PART OF YOUR IDENTITY, permanently.
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