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TH1


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TH1


Sometimes I play client.

Thief And Heist IS a JewElry Brand founded in 2018 by Francesca Amfitheatrof. as the Brand Director I was responsible for positioning and strategy, Brand Identity, Packaging, Content, digital Ecomm, Social, and events.

As Part of my Role, I develOped an RFP and led the agency partner search. We partnered with Sagmeister And Walsh and Something New, and together built a fresh brand thAt broke all the rules of jewelry.

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TH3


TH3


The Tag is a permanent bracelet that captures a moment. It can mean anything as long as it means something to you.

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TH4


TH4


IT BECOMES A PART OF YOU, LIKE A TATTOO.

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TH5


 LETTING THAT MOMENT BECOME AN OUTWARD PART OF YOUR IDENTITY, permanently.

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TH3


TH3


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TH6


TH6


 

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TH6.5


TH6.5


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TH7


TH7


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